This week, New York-based The Fancy, a Pinterest-like site with a focus on not just browsing, but buying from its collection of inspirational imagery, began encouraging users to share its content on social networks in exchange for cash rewards. But paid promotion via social sharing was only one part of the company’s larger plan. Today, the company is rolling out another piece of the puzzle and is introducing “Buy” buttons to power purchasing behaviors on any website.
The “Buy” button is targeted at bloggers and other publishers, not online merchants or e-commerce sites, of course. It should be especially appealing to the large and growing community of fashion bloggers, who frequently post images of clothing and accessories like those that you also find on The Fancy. And it gives them another way to monetize their sites beyond using text-based or banner advertisements.
The Fancy is working closely with the…
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